5 cult American beauty brands you need to have in your makeup bag


When it comes to beauty talk, there are certain names that frequently come up during a casual conversation or in an intense discussion about the latest makeup trends. You also see these names everywhere — the makeup must-haves beauty experts speak highly of and makeup junkies go crazy for. But with so many brands vying for the spotlight, how to distinguish the ones that deserve your attention?

We’ll narrow down your options to the best 5, and if you still can’t choose, you can just have them all. But before you start crossing them out of your shopping list, don’t forget to check out Saleduck to get the latest discount vouchers and deals!




Expanding from a beauty blog to a beauty brand is not an easy feat, but Glossier proves that building a foundation of trust with its consumers can make a difference. Created by the people behind the successful online beauty bible Into the Gloss, Glossier is inspired by real stories of people who share their beauty secrets, concerns, and suggestions. The brand is well-known for its skincare essentials, which include the popular Milky Jelly Cleanser and the original Balm Dotcom.

Anastasia Beverly Hills

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Anastasia Beverly Hills skyrocketed to fame with its impressive social media campaigns in the past couple of years. It’s current fame and reputation automatically places the brand at the top of every self-proclaimed makeup addict’s list. Its Dip Brow Pomade and Moonchild Glow Kit are getting all the special attention they deserve.

Colourpop Cosmetics

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Beauty comes with a price but Colourpop doesn’t ask much for all the great things it offers. For just $8 or less, you can have one of the most coveted (and colorful) brands in your makeup bag. If the price and wide selection of shades aren’t enough to convince you yet, the long-lasting formula will surely get you riding the Colourpop trend.

ELF Cosmetics

ELF Cosmetics-1.jpgWho says professional makeup can’t be affordable? ELF Cosmetics has made sure to debunk this myth with its array of makeup products that you can snag at a price you won’t expect ($6 contour palette anyone?). With quality and affordability in its favor, ELF has become one of the world-renowned beauty brands that can challenge even the most sophisticated players in the makeup market.

Melt Cosmetics

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Melt seems keen on setting itself as the next biggest thing in the makeup scene. Despite being a newbie, the brand has a relatively large following that worships its lipsticks and eyeshadow palettes. Checkout Melt’s highly-pigmented matte lippies in a kaleidoscope of wild, vibrant shades. Partner it up with the cool Gun Metal or Rust eyeshadow stacks and you no longer have to worry about your edgy #MOTD.

Load up your carts and make sure to get your vouchers from Saleduck so you can save while you shop!